Mobile devices, tablets, and desktop screens will vary in size - not to mention the window on a desktop can be scaled up or down. Your wireframes will need to vary in size depending on what screen size you’re creating it for. Why? It’s much easier and faster to move steps around when they’re simply written out rather than mocked up as a wireframe. Take some time to outline your user flow in a text format before sketching a wireframe. During this step, you should outline each entry point a visitor could use to land on your homepage, then choose a few primary entry points to create a journey flow. Wireframes help you identify and evaluate user flows so that everyone on your team understands how the visitor should interact with each page on your site. Whatever your goal is, make sure your team is aligned around it so that the subsequent steps flow smoothly until you take your site to production.
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Should they end their visit with a purchase? Should they download an app? Perhaps you’d like them to view a certain page before dropping off to another website entirely. While it might seem obvious that you want to bring in as much traffic as your server can handle, think through what you want all those visitors to see and do while you’ve got their attention.
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How to Create a Simple Wireframeīefore taking pen to paper to mock up a wireframe, you’ll find it helpful to understand the goal of your website. Identifying any points of friction at this stage of the design process is much more ideal than discovering them after you’ve decided on colors, fonts, and imagery. These goals might include: making a purchase, signing up for a newsletter, or reading a blog post. It can also help your design team collaborate better and gather feedback from clients before the design process is too far along.īy providing a glimpse into how visitors will interact with your site, a website wireframe can reveal any aspects of its design or functionality that could be improved to better assist users in reaching their goals. There’s a few reasons to create a website wireframe, but the most important is that it enables you to identify and take every opportunity to improve your site’s functionality, ease of use, and convenience in order to delight your users. Whether you use a low-fidelity or high-fidelity wireframe will depend on what your project needs at the time. You can develop these initial designs into more high-fidelity wireframes, which provide more details - such as what the final elements will look like. Low-fidelity wireframes show the general localization of elements on the screen. It's wise to start with a low-fidelity wireframe. Some wireframes are more detailed than others. In terms of collaboration, you can use wireframes to work effectively with your team and explain concepts to your clients. You should always create a wireframe in the early development stages because it will help you reveal errors in judgment or design, giving you time to correct them. And working without a plan usually takes up even more time and you run the risk of a project failing altogether. But wireframing is about preparing yourself and all good preparations require time. Some designers or clients may tempt you to skip this part of the process, calling it unnecessary and time-consuming. Layouts and features such as menus and buttons are mapped out to assess the overall experience of the end user.Ī website wireframe also provides a practical map of the project for team members to see where everything will go as they complete related tasks. It gives an idea of the site's functionality before considering visual design elements, like content and color schemes. What is a website wireframe?Ī website wireframe is used to map out the main features and navigation of a new website design. In this post, we’ll cover exactly what the wireframing process looks like for websites, the types of wireframes you can use, and how to create a wireframe for your own project. A wireframe enables you to test drive the page layout and evaluate user flows in order to see exactly how the new website will function and find any potential mistakes that might eventually get in the way of conversions. Marketers often like to think about websites strictly in terms of design or conversions, but user experience (UX) is the way to bridge the gap and ensure your design converts.īy taking the time to create a wireframe when building or redesigning a website, you can focus on the user experience as a separate (but connected) piece of the puzzle.
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